Risk.

Risk analysis. Risk management. Risk mitigation. Risk officer.

We are doing everyone we can these days to reduce the risk.

So what is the reward for this?

Very.  Little.

The greater the risk, the greater the reward.

I'm not talking about placing wild bets here.. Backing the 100/1 is good for a laugh but not much more..

Backing the 2/1 use in a good bet of you want to turn your buck into 2..

But picking the horse everyone expects to win only maintains the status quo, and at some point that turns into a lack of inertia.. And that turns into backwards movement in this onwards and upwards world.

We are never going to get anywhere if we don't learn to take a chance and a risk..

Our very survival depends on it.